The fifth China Night was held on 29 September 2017 at the Yacht Club de Monaco, to coincide with the 27th Monaco Yacht Show, the event’s partner.
Organised under the aegis of the Embassy of Monaco in China and the Monegasque Tourist and Convention Authority, with the support of Chinese media group Blu Inc Media (China Boating, Asia Boating, etc.), the aim of the evening was to provide a platform for dialogue between Monaco and China during the Monaco Yacht Show.
As highlighted by H.E. Ms Catherine Fautrier, Monaco’s Ambassador to China, and
Mr Bernard d’Alessandri, Secretary General of the Yacht Club de Monaco, the evening has become one of the key fixtures at the Monaco Yacht Show over the last five years. More than 300 guests had the privilege of taking part, expanding the network of contacts between Monaco and China. Several groups of high net worth individuals from mainland China and Hong Kong made the trip to attend the event, a sign that the promotional efforts undertaken in China in advance by Monegasque organisations are bearing fruit.
Since yachting is growing rapidly in China, it was an obvious choice for the Principality, where yachting represents a key sector of the economy, to establish itself as a yachting showcase for Asia. As for the Monaco Yacht Show, the event presents an overview of the best the industry has to offer, and much more besides, since it also brings together a number of other businesses connected with the luxury secto
Shanghai Hantang Culture Development, a leading media company on the Chinese market and a partner of the Monaco Yacht Show, got it right, celebrating the tenth anniversary of its programme The Ultimate Luxury on the opening day of the show. This series of daily features on lifestyle and fashion trends covers a number of events throughout the world (film festivals, fashion weeks, galas, etc.). In Monaco, these include the Rose Ball, Monaco Yacht Show and China Night.
This year, the colourful catwalk show at China Night was presented by the Sonia Rykiel fashion house. Among the other partners of this fabulous evening were Pol Roger champagnes, Baron Philippe de Rothschild wines, Cubata cigars and Sweet Therapy sweets. From the Chinese side, yacht manufacturer Pride Mega Yachts and Moutai also provided support alongside Blu Inc Media.